Did you know that the current version of Google Analytics will stop collecting data on July 1, 2023!

What does this mean in practice?

If you run an online business, you certainly realize how important data is for your business. Can you imagine not knowing whether your website suits users, how much time they spend on it, which subpages interest them or how many sales or leads your website generates through individual customer acquisition channels…? Neither do we.

Activities carried out online should be carefullyanalyzed, and based on the analyzes performed, optimizations should be performed, which allow foroptimization of budgets in the company, increasing the profitability of marketing activities, or more generally, they allow us to get to know our customers better, i.e. people visiting the website.

In practice, the current version ofGoogle Analytics (Universal Analytics) will stop collecting data onJuly 1, 2023. It sounds dangerous, but we are not left without a solution!

What should be done to avoid losing data continuity?

At this point, a new version of the Google Analytics 4! data analysis tool is arriving – all in white! However, there is one small detail that is worth thinking about when making a decision. the decision to configure a new analytical system – namely, it should be done, so to speak, the sooner the better. At this point, many people may wonder „why?” However, the matter is very simple. Of course, it can be implemented at any time and it will work, but if we care about data continuity, we should take care of it immediately.


For example:

If we implement Google Analytics 4 on November 1, 2022, and the current Universal Analytics stops collecting data on July 1, 2023, in practice this will mean that we will not be able to compare data for 4 months !We will not compare, for example, September 2023 to September 2022, which means that we will not know whether we are developing in the right direction and whether we are achieving our business goals.

In addition to the above, the new Google Analytics 4 brings with it anumber of benefits that also support its earlier implementation, such as:< /p>

free data export to BigQuery (paid option in UA)
better use of audience lists
available attribution modeling, thanks to which we will be able to look at online activities from different angles
the opportunity to learn more about the customer’s purchasing path

The ones described above are just the tip of the iceberg of the possibilities that come with Google Analytics 4.
What also absolutely needs to be taken into account is that if we run a business online, migration to Google Analytics 4 is simply unavoidable, mandatory and should be done sooner or later perform
later. However, the sooner we decide on it, the better we can do it and get ahead of our competition, which may turn out to simply sleep on the topic and not be able to compare or collect data .

For our part, we will deal with the topic comprehensively. We will audit your current Universal Analytics implementation. We will plan the implementation of the new version. And then we will implement it on your website. So don’t wait and contact us!

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